Two Brothers and a Village with No Roads
Dabrana isn’t a marketing name we made up. It’s our home. It is a tiny, quiet village hidden deep in the mountains of Uttarakhand. Even today, there is no road that connects our village to the rest of the world. If you want to get there, you have to walk. You have to slow down.
As two brothers, no matter where life took us or how busy we got, something kept pulling us back home. There is a feeling in Dabrana that you can't find anywhere else. The air, the soil, the way the first rays of the sun hit the trees after a heavy rain—everything there has a specific soul. And more than anything, it has a smell. The scent of pine, wet earth, and pure mountain morning air. It stays with you long after you leave.
Every Memory Has a Scent
One day, while sitting together in the middle of all that quiet wilderness, we realized something simple: every single thing in life is attached to a scent. Every place you visit, every person you love, and every moment that changes you has its own smell.
You can forget a face, and you can forget a date, but if you catch a whiff of a certain scent, the memory comes rushing back in one second.
That’s when we thought, why not bottle this feeling? We wanted to take the pure, untouched air of our village and bring it to everyone across India. We wanted to create a brand where people can find their own forgotten memories again.
A Sweet Memory, A Bitter Memory. But Definitely a Memory.
We didn’t start this business just to sell perfumes. We started it to connect people.
We wanted to create fragrances that help you become an unforgettable part of someone else's life. When you walk past someone, or when you leave a room, your scent should stay behind like a story. It could be a sweet memory of a good time, or a bitter memory of a goodbye—but it will definitely be a memory.
From a small village in Uttarakhand where you still have to walk to get there, to the bottle sitting on your dresser, DABRANA is our promise to help you stay remembered.
Welcome to DABRANA. Find the scent that makes you remember.
I grew up in Dabrana, where the road ends and you walk the rest of the way. Every season there had its own smell — pine after rain, smoke from a kitchen fire, wet earth before sunrise.
These six bottles are my attempt to carry that home with me — six mornings I did not want to lose, and could not explain any other way.
If one of them brings back a morning of your own, then it has done its work. Thank you for letting us be part of your memory.
Akhilesh Singh RawatFounder of Dabrana
My brother remembers the mornings. My job was to get that memory out of our heads and into a bottle — which turned out to be the harder half.
A smell is an easy thing to describe and a difficult thing to arrive at. We sent things back many times. We waited longer than we wanted to. Nothing carried our name until it took us home first.
Wherever you are reading this from, you are welcome in Dabrana. That is not a line we wrote for the website — in our hills, it is simply how a guest is greeted.
Abhishek Singh RawatCo-Founder of Dabrana
The Thinking Behind the Details
Nothing here is named or priced by accident. If a fragrance is meant to hold a memory, every choice around it should mean something too.
The name. Dabrana isn’t invented — it’s the village we come from, with no road in. To reach it, you have to slow down. That is the feeling we try to put in every bottle.
The fragrances. Each one carries a name from our own language, chosen for the world it holds — Aaranya (the forest), Neer (water), Vanraj (king of the woods), Lehar (the wave), Pushpika (a small blossom), and Kusum (a flower in bloom). A name you can feel before you even smell it.
The price — ₹1,111. We chose eleven-eleven on purpose: a number long read as a sign of new beginnings and quiet alignment. It is our honest, everyday price — the same for every fragrance, never a sale, never a discount, just fair value from buying direct. Read the full story →
Why we exist. Not to sell perfume — to keep people remembered. When you leave a room, your scent should stay behind like a story. That is the whole of it.